世界今日?qǐng)?bào)丨Local kites fly onto international stage
Alargeoctopuskiteisflownduringthe38thWeifangInternationalKiteFestivalinWeifangcity,eastChina"sShandongprovince,April17,2021.[Photo/VCG]
【資料圖】
"After-schoolkidscomehomeearly,keentoflykiteswhileEastWind"sspry."ThisChinesepoemfromtheQingDynasty(1644-1911)indicatesthelonghistoryandgreatpopularityofflyingkitesinChina.
Knownasthe"kitecapital"ofChina,WeifangcityineastChina"sShandongprovincehasalonghistoryofmakingkites.GuoHongli,fromWeifang"sHantingvillage,isnowarepresentativeforWeifangkites,whichwereincludedonthefirstnational-levelintangibleculturalheritagelistsbytheStateCouncilin2006.
Atraditionalcraftrefreshedviamobilegames
"WhenIwasakid,Ihadnotoys,soIflewkitesthatImadebymyselftohavefun,"saysGuo,whowasbornintoakite-makingfamily.Hegrewupseeinghisfatherandunclescreatekitesandsellthematfairs.Gradually,helearnedtomakekiteshimself.
"Myfathertoldmethatfashioningkitesisacraftthatneedstenderanddelicateattention,"saysGuo,whois"picky"aboutwhichmaterialsheusesaswellastheassemblyprocess."IalwaysgotosouthChinatobuybamboomyself,andthebamboomusthavegrownformorethanfiveyears."
Onceaworkerinaprintshop,Guoquithisjobtofollowwherehistrueinterestslie-makingkites.Hisworkstakeassortedshapesfromhistoricalandmythologicalfigures,fromanimalstoculturalrelics,andmeasureinlengthsrangingfromtwocentimeterstomorethan100meters.
Asarepresentativeofanationalintangibleculturalheritage,GuoHongli,whilecarryingforwardthefolkhandicraft,alsodelvesintokiteinnovationtoattractmoreyoungpeopletothistraditionalculture.Hebelievesthatintheever-changinginternetera,itisessentialtoactivelyinnovateandintegratewiththeyoungergeneration.
In2021,GuowasinvitedtomakeathemedkiteforTencent"smobilegame,HonorofKings.Heusedanoveltechniquetobuildthestructureandappliedelementsofnine-coloreddeerandflyingapsaras-bothmotifsfeaturedintheDunhuangmuralsandcaves-inhisdesigns,givingthekiteamixtureoftraditionandmodernity.GuoalsointroducedthehistoryandproductionprocessofWeifangkitesviaanonlinelivestream,withviewerspeakingat6.5million.Similarly,backin2019,GuoalsodesignedakiteasapropforthemobilegamePerfectWord.
GuoHonglibelievesthatthetraditionalessenceofmakingkitesmustbeinheritedwhilepursuinginnovations."Effectiveinnovationisimpossiblewithoutagoodtakeontraditionaltechniques,"hesays.
Bringinglocalarttoabiggerstage
GuoHongli(R)drawseyesonadragonkiteforMarie-LouiseColeiroPreca(L),thethenMaltesepresident,inValleta,capitalofMalta,May17,2019.[Photo/Xinhua]
Guohascontinuedtohonehisskillsandwinhonorsthroughouthis30-plusyearsofcareer.Hiswork"CentipedewithaDragonHead"wonthegoldmedalinthefirstChinaIntangibleCulturalHeritageExpoin2010.Hiskiteswerealsoshowcasedintheculturalexhibitionsofthe2008BeijingOlympicGamesandthe2011ShanghaiWorldExpo.Currently,Guoiscreditedwithmorethan10patentsrelatingtokitecreation.
Inadditiontodomesticculturalexchanges,Guohasbeentomorethan30countriesandregionstospreadthewordonChinesekites,bringingthistraditionalcrafttotheworld.Inaddition,theMinistryofCultureandTourism(MCT)haspresentedhisworksasgiftstomorethan170institutionsstationedabroad.
In2018,GuobroughthiskitestoMaltaundertheauspicesoftheMCTforvariousculturalexchanges.Afterward,thethenMaltesepresidentMarie-LouiseColeiroPrecaespeciallylaudedWeifangkitesanddecidedtoorganizeanannualChinesekitefestivalinMaltagoingforward.
Atraditionalindustryeyesnewopportunities
SincethefirstWeifangInternationalKiteFestivalwasheldin1984,thecity"skiteindustryhasflourished.
據(jù)濰坊國(guó)際風(fēng)箏協(xié)會(huì)綜合服務(wù)中心主任張建偉介紹,目前濰坊有600多家風(fēng)箏企業(yè)。目前,產(chǎn)業(yè)鏈有望提供8萬(wàn)多個(gè)就業(yè)崗位,相關(guān)產(chǎn)業(yè)年產(chǎn)值超過(guò)20億元。全市還擁有39家風(fēng)箏出口企業(yè),產(chǎn)品出口到全球50多個(gè)國(guó)家和地區(qū),占據(jù)了85%的國(guó)際市場(chǎng)份額。
近年來(lái),濰坊的風(fēng)箏產(chǎn)業(yè)在中國(guó)掀起了電子商務(wù)浪潮。很多商家都搬到了線上,有時(shí)候線上直播的日交易額甚至可以超過(guò)39萬(wàn)元。
Beittechniqueinnovationormarketingtransformation,Guo"soverallgoalistocarryforwardthistraditionalfolkart."KitesarerootedinWeifang.Asaninheritorofthiscraft,IhopetopassitonandpromoteWeifangkitesontheinternationalstage,"Guosays.
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